BrandPost: Successful Digital Transformation Requires Data Transformation

Whether or not an organization has launched a formal digital transformation initiative, there’s no doubt most business operations are now inseparable from the IT infrastructure on which they run. As a result, technological advances, if properly managed, can translate directly into business advances.

Many companies, however, are struggling to bridge the gap that exists between their existing IT infrastructures and practices and the value that new digital technologies make possible.

Fortunately, there is a clear way to optimize digital transformation efforts: focus on the data. Indeed, there’s a good case to be made that digital transformation is likely to fall short unless it is based on a solid foundation of “data transformation.”

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