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BrandPost: How to Transform Employees into Data Advocates

Inevitably, as digital transformation unfolded across the globe, so did the influx of digital data. Trailing this phenomenon is a flood of solutions designed to help companies collect, clean, store, and analyze data.

While critically important, data management tools, systems, and cloud services often run up against a hard barrier: the discomfort and frustrations employees feel when working with digital data. As it turns out, data-averse employees can cause significant, and negative economic impact.

Employees suffering from data overload and/or data anxiety respond in a variety of ways, according to a worldwide, cross-industry study of 9,000 employees conducted by Qlik and Accenture. And their reactions can harm both their own careers and the bottom lines of their employers. Among the findings:

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