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BrandPost: Cybersecurity Best Practices for Protecting Brand Trust

Your brand is a valuable asset, but it’s also an attack vector. Threat actors exploit the public’s trust of your brand when they phish under your name or when they counterfeit your products. The problem gets harder because you engage with the world across so many digital platforms – the web, social media, mobile apps. These engagements are obviously crucial to your business.

Something else should be obvious as well: guarding your digital trust – public confidence in your digital security – is make-or-break for your business, not just part of your compliance checklist.

COVID-19 has put a renewed spotlight on the importance of defending against cyberattacks and data breaches as more users access data from remote or non-traditional locations. Crisis fuels cybercrime and we have seen that hacking has increased substantially as digital transformation initiatives have accelerated and many employees work from home without adequate firewalls and back-up protection.

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