BrandPost: Assessing the Value of Corporate Data

No one doubts that digital data holds great value. “Like they say, data is the new oil,” says Will Lasalle (@wlassalle), Chief Information Officer at JLS Technology USA. Few would disagree with this assessment.

As critical resources go, however, data differs from oil in a number of important ways. For starters, unlike oil, digital data is far from a limited resource. Indeed, it is expanding at an exponential rate, as significant percentages of the world’s activities – both business and consumer – take place within the digital realm.

Another key difference: as more oil enters the market, its value plunges. The reverse is true for data. The more data companies collect, analyze, and leverage, the more value it can deliver.

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