BrandPost: APIs Rule the Realtime Experience Economy

The Internet of Things (IoT), including smartphones and wearables, has created an instant-update lifestyle. The IoT has also propelled the creation of myriad apps and services to meet the needs and increasing expectations of today’s always-on consumers. For years now, we’ve heard that companies are judged based on the quality of their customer experiences. Since the pandemic, with the world going online as never before, the competition to get customer experience right is intense.

The underlying technology that pulls together today’s complex, data-driven communications channel technologies behind the scenes and creates a seamless experience is the application programming interface (API). APIs are the building blocks for modern application software and digital services. These bundles of code act as a bridge between digital services, allowing one app to access information or capabilities from another. They’re key to the proliferation of the communications channels used by everyone.

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