James Blunt is a self-declared expert on beauty, but can he help others find their best selves?
That’s what Tinder is banking on. They’ve given the British songwriter the very fitting title of Chief Blunt Officer at the company. In a series of new videos, he’s reviewing people’s profiles and giving them feedback.
Some of the commentary he offers is clever and actually reasonably constructive:
Or pointing out things which could really be worded better:
While some of his criticism is, well, more blunt.
Sometimes he’s just downright puzzled:
And, naturally, he doesn’t fall for those common cliches any more than we do. You never know who he’ll set his sights on next, but hopefully your profile is in decent enough shape that he’ll simply declare “You’re beautiful” and move on.