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Apple Kicks Fortnite Out of App Store for Challenging Payment Rules

Fortnite, the social shooter made by Epic Games, has been removed from the Apple App Store, the only way to install software on iPhones. From a report: CNBC searched on the App Store on Thursday and did not find the game. It was previously available for download earlier in the day. App Store promotions about the game brought up a message that it “cannot connect to App Store.” On Thursday, Epic Games challenged not only Apple but Google by introducing a new way to buy digital goods like character outfits and weapons at a discount. Users who paid Epic Games directly would receive a 20% discount, versus users who paid through Apple’s App Store or Google Play, who would pay a higher amount. This practice is banned by both Apple’s App Store and Google’s Play Store. In a statement, Apple said: Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods and services.

Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem — including its tools, testing, and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines freely and we’re glad they’ve built such a successful business on the App Store. The fact that thheir business interests now lead them to push for a spcial treatment does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store.

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