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Activists use ‘Three Billboards’ to make a powerful point about Grenfell Tower fire in London – ANITH
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Activists use ‘Three Billboards’ to make a powerful point about Grenfell Tower fire in London

Activists use ‘Three Billboards’ to make a powerful point about Grenfell Tower fire in London


Three  red roving billboards were spotted at locations throughout the UK capital.

Image: Jeff Moore/Justice4Grenfell

Activists in London recreated an iconic scene from Three Billboards Outside Ebbing, Missouri to draw attention to what they say is a lack of progress made in the investigation since the Grenfell Tower fire, which killed 71 people in June 2017. 

Three billboards—identical in colour, and design to those in the film—were spotted across London on Thursday morning. 

The words “71 dead.” “And, still no arrests?” “How come?” were emblazoned across the three red roving billboards which were spotted at locations throughout the UK capital, including Parliament Square, home of the UK government. 

Three billboards outside Parliament Square, London.

Three billboards outside Parliament Square, London.

Image: Jeff Moore/Justice4Grenfell

The language used in the London billboards echoes that employed in the three messages in the movie, which Mildred Hayes (Frances McDormand) puts up on three abandoned billboards months after the rape and murder of her daughter. Frustrated at the lack of movement on the police case, Hayes leaves the messages in an effort to shock her local community into paying attention. And, it works. In the movie, the billboards read: “Raped while dying.” “And still no arrests?” “How come, Chief Willoughby?” 

The billboards were parked outside the site of the Grenfell disaster for some time, and community members and survivors gathered there to mark the occasion. 

Image: Jeff Moore/Justice4Grenfell

“The film that we are using as inspiration, Three Billboards Outside Ebbing, Missouri, highlights the power of advertising to bring about justice,” Justice4Grenfell spokesperson Yvette Williams said at the gathering outside Grenfell. “We wanted to harness this power to remind people how little has been done since the tragic event shook this community, and the country, just over 8 months ago.”

“These billboards are here because there have still been no arrests, hundreds of survivors remain homeless, and 297 other towers in the UK are still covered in flammable cladding,” Williams continued. 

As the billboards made their way through the city, passersby captured photos of the powerful stunt. 

One person pondered the number of names that could accompany “how come?”

Powerful. 

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Anith Gopal
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