It was a scene of complete and utter pandemonium as people shoved, pushed and screamed their way ahead — all for a 15 cent burger.
Thousands showed up at Zark’s Burgers, a popular burger chain across the Philippines, after the store announced that it was selling its trademark burgers for 15 cents (8 pesos), in celebration of their 8th anniversary.
Zark’s burgers are originally priced at $2.84 (145 pesos), so this amounted to a discount of nearly 95 percent.
The catch? Only the first 80 customers in line could get their hands on the deal — so naturally, people went absolutely ballistic.
Like, really crazy.
Some people resorted to climbing over railings.
They even made zombie Taylor Swift look tame.
And that’s not including the queue which started outside.
Pauline Cabal Estrada, who went down on Monday morning to the SM San Mateo outlet in Manila, says she originally planned to queue up, but changed her mind when she saw the queue.
“As I saw the running people and all their screaming, I changed my mind,” she told Mashable.
“I just [stood] back as I saw people bigger than me.”
Estrada also added that the situation could potentially prove dangerous.
“I’m worried about the children that [were] also there. I don’t think their parents bother to think about what…[could] happen,” she said.
But what burger is it that everyone’s losing their minds over?
Called The Ultimate Burger, it’s Zark’s trademark burger, loaded with beef, bacon and lots of cheese.
According to Estrada, the burger is “one of a kind” — though we’re not convinced any burger would be worth the pandemonium.
Zark has some 29 stores across the Philippines, with the one-day-only promotion valid across each of its stores.
Oh, and combine that with National Heroes Day on Monday, a public holiday, and you’ll see how thousands of people found the time to mob their nearest Zark’s for a good deal.