Black Friday, Gear, Gear / Deals

21 Black Friday Deals on Amazon Devices (2021): Kindle, Echo, Eero

amazon has unleashed a slew of Black Friday deals for its own gadgets. Looking for a few smart Amazon devices to enhance your home? There are plenty of options—ranging from a Fire TV Stick to an Echo Dot (including one for kids). Amazon is also offering plenty of discounts for its lineup of Fire tablets and Kindles. To help make your shopping experience easier, we’ve rounded up our favorites below.

WIRED’s Black Friday Coverage

We test products year-round and handpicked these deals. Products marked (Sold Out) are sold out or no longer discounted as of publishing. We’ll update this guide throughout Black Friday weekend.

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Kindle Deals

Photograph: Amazon

Amazon’s basic Kindle (8/10, WIRED Recommends) is our favorite to suggest to most people. It has a 6-inch E Ink touchscreen with a built-in front light that makes it easier to read in the dark. However, it’s not waterproof like the Kindle Paperwhite, and it only comes with 8 gigabytes of storage. 

If you want the premium ebook reader experience and don’t mind paying for it, the Kindle Oasis is frivolously awesome. It boasts a sleek aluminum body with physical page turn buttons, warm lighting, and slick performance. The only catch is that it might not fit in your pocket.

Like Amazon’s lineup of children’s Fire tablets, the company’s Kindle Kids Edition also comes with a protective case, a two-year warranty, and a year of Amazon Kids+ at no charge (which allows parents to set reading goals and age filters and add books to their child’s library.)

The Kindle Paperwhite Kids is the better option if you’re looking for something a little more durable since it’s waterproof. It also comes with a 6.8-inch screen, which is larger than the 6-inch display on the Kindle Kids. 

Fire TV Deals

Amazon Fire TV Stick 4K

Fire TV Stick Lite

Photograph: Amazon 

This is one of the Best TV Streaming Devices. If you’re all-in on Amazon, the Fire TV Stick 4K is a great choice, as its menus are skewed toward the company’s Prime Video service and purchasing content from its store. And as the third-generation version, it’s faster than its predecessors. 

Don’t own a 4K TV? Have no interest in making the switch? The Fire TV Stick Lite works fine for standard HD TVs. We have tested earlier HD models and it offers access to all major streaming apps. It also comes equipped with a simpler version of the Alexa remote that lacks all the branded buttons for specific services like Netflix and doesn’t have TV power or volume controls; you’ll need another app for that. It does allow you to control content via voice commands. 

The Fire TV Cube is made for “hands-free” streaming via Alexa voice search (6/10, WIRED Recommends). It struggles with this difficult mission, and many folks may be better off with a cheaper Fire TV Stick. Thankfully, it does come with a remote. This is its standard discount price.

Echo Speaker Deals

echo speaker 4th gen

Echo

Photograph: Amazon

Amazon’s fourth-generation Echo (8/10, WIRED Recommends) holds the title of Best Overall in our roundup of Best Amazon Echo and Alexa Speakers. Thanks to its orb-like redesign, it offers far better sound quality than previous Echos—especially for larger rooms. It’s a worthy option for those looking for a speaker under $100.

This smart speaker is perfect for the bedroom because it has a digital clock display. Alexa can play sounds or dip into your playlists to help lull you off to sleep at night, and wake you gently or loudly, if you prefer, in the morning. It’s also good for getting a quick weather report as you dress. 

If the adorable tiger and panda prints on the kids’ edition of the Echo Dot aren’t enough, it also comes with parental controls and offers great sound quality. It includes a year of Amazon Kids+ free too, giving you access to games, Audible books, and other additional features.

Amazon Echo Buds

Amazon Echo Buds

Photograph: Amazon

The second-generation Echo Buds (8/10, WIRED Recommends) come with notable upgrades over the first iteration. The new Echo Buds feature active noise cancellation (ANC), a more comfortable ergonomic fit, and improved microphones for Alexa voice controls—making them ideal to use in loud settings. Or you can opt for the Echo Buds with a wireless charging case for $90 ($50 off).

The Echo Glow is technically a smart night-light, but its features don’t go beyond the ability to switch between colors and adjust brightness, with controls via the Alexa companion app. Still, its small footprint and fun shades (like Disco and Underwater), make it a nice addition to a kid’s bedroom. But with no built-in microphones, you’ll need to connect it to a compatible Alexa-enabled device to control it via voice commands.

While we prefer Google’s smart displays, the second-generation Echo Show 8 is the best alternative for Alexa fans. It’s a good size to fit in on the kitchen counter, and you can watch videos, ask Alexa to set timers, or make video calls with it. We also appreciate the camera shutter when you aren’t using it. 

Fire Tablet Deals

Amazon Fire HD 8 tablet
Photograph: Amazon

We consider the Fire HD 8 (7/10, WIRED Recommends) a great, very basic tablet. It packs a decent processor, 2 gigabytes of RAM, and great battery life. And its compact size makes it perfect for travel. This version is 32 gigabytes, but you can also snag the 64-gigabyte version on sale for $75.

We’ve crowned the Fire HD 10 (7/10, WIRED Recommends) the best Fire tablet and our favorite budget tablet. Out of the entire lineup of Amazon’s tablets, it’s not only the fastest, but it also has the largest display at 10 inches (with increased brightness over last year’s model). The base model packs 32 gigabytes of storage, but you can also opt for the 64-gigabyte model for $115 ($75 off).

For a bit more money than the base model Fire HD 10, the HD 10 Plus (with 32 gigabytes) comes with a few more features, including wireless charging, 4 gigabytes of RAM (up from 3 gigabytes on the Fire HD 10), and a soft-touch finish. Need more storage? The 64-gigabyte version is also on sale for $145 ($75 off)

Kid's tablet

Fire HD 8 Kids

Photograph: Amazon

We consider the Fire HD 8 Kids the best tablet for kids for a variety of reasons. It comes with the same features as regular Fire tablets, with the addition of a heavy-duty case and a two-year warranty in case of accidental drops. As with the Echo Dot Kids, you get a free year of Amazon Kids+.

The Pro version of Amazon’s Kids tablets is a better option for those with an older child. It’s larger than the HD 8 Kids tablet, offers the ability to install apps from a Kids app store (while still providing access to parental controls), and the protective case is less intense.

Other Devices

eero beacon

Eero 6 Mesh Wi-Fi Router

Photograph: Eero

The Eero 6 earned a spot on our list of Best Mesh Wi-Fi Routers for its simplicity—Gear Team contributor Simon Hill says it was one of the easiest to set up. While it was also one of the slower systems he tested (at longer distances), it still proved to offer pretty wide coverage and a stable connection. With this deal specifically, you’ll get one Eero 6 router and two Eero 6 extenders.

Offering the same enticing simplicity as the Eero 6 system above, the Pro routers and nodes are much bigger to accommodate far higher speeds and an extra 5-GHz band. The Pro system can also cover more ground and manage more simultaneous streams, but it’s really only worth upgrading if you have a fast connection (above 500 Mbps). 

Amazon’s Halo isn’t our top choice for tracking health and fitness, but it is useful for voice-tone tracking. WIRED senior associate editor Adrienne So says, despite her discomfort with the idea of the Halo, its ability to spot changes in her emotional and psychological states via the tone in her voice created change in her own relationship.


More WIRED Black Friday Coverage

Retailer Sale Pages and Coupons

Want to browse the early Black Friday 2021 sales yourself? Here are a few places offering deals. Be sure to check out our many buying guides and gift guides for additional ideas.

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